About BLACKSTEEL

I was looking to reorder a not-so-well-known serum I’d been using — the only one that had ever given me real, noticeable improvements in my skin. It was gone. Nowhere to be found.

So I tried another brand. It had some of the ingredients I wanted, but it cost a lot more and didn’t perform half as well.

That’s when it clicked. I’m an entrepreneur who turns problems into products. I’d already done it in the sign and graphics industry, inventing VANDAL GUARD — an anti-graffiti coating for signs that filled a gap no one else could solve affordably. Today, it sells across North America.

Using that same ground-up approach, I decided to make my own men’s face serum with the handpicked ingredients I know work. I wanted something every guy can afford to use daily — a serum that delivers results without the hype.

No man wants a leather face. I’ve seen what happens to guys on the golf course who never take care of their skin. I’m 45, a former D1 baseball player, I bench 315, and I feel better than I did at 21 — and I want my face to match my energy for life.

When guys started asking what I do to look younger and sharper, I knew my BLACKSTEEL prototype was working.